Conscious fashion is about making thoughtful choices choosing pieces that are made with care, respect for craft, and attention to materials, process, and longevity. At ĪRU, we focus on creating products that feel personal, considered, and meaningful rather than mass-produced.

ĪRUcreates handcrafted clothing, lifestyle pieces, and accessories with a focus on detail, texture, and timeless design. Many of our products involve handwork, embroidery, handloom textiles, or repurposed materials, making each piece distinct and thoughtfully made.

Yes, many of our products are handmade or hand-finished by skilled artisans. Because of this, small variations in colour, texture, embroidery, or finish may occur. These variations are part of the character of the product and make each piece unique.

Yes, we accept custom orders for select products. You can share your requirements with us through the contact form or email, and we will guide you based on design possibility, material availability, timeline, and pricing.

For orders within India, we usually ship within 3–4 weeks from the date of order. For international orders, the timeline may take around 5 weeks, depending on the product and destination.

Yes, we ship internationally. Delivery timelines may vary based on the destination. Please note that customs duties, import taxes, and local charges are not included in the product price and must be paid by the customer as per the destination country’s rules.

Our pieces are created with respect for craft, time, and material. We focus on small-batch production, skilled handwork, and considered design rather than mass manufacturing.